2010 Exhibition and Convention Executives Forum - Program
Tuesday, June 1 at the J. W. Marriott in Washington, DC
| 7:30 PM - 9:30 PM | Welcome Reception More... | Wednesday, June 2 at the J. W. Marriott, Washington, DC | 7:00 AM | Breakfast | | 7:30 AM | Self Introductions | | 8:00 AM | Keynote – Pictures at an Exhibition: Peter Weedfald, President, Gen One Ventures, explains how exhibitions improve customer care and protect his company’s competitive lead – they must be repositioned as “opportunities to increase exhibitors’ productivity.” | | 9:00 AM | Peer-to-Peer Executive Learning: Wayne Jacobs and Sam Lippman facilitate a problem solving session on a topic selected in advance by the audience and driven on-site by live audience polling. | | 9:15 AM | Creating an International Partnership – A Case Study at Water Quality Association & Amsterdam RAI: Peter Censky, Exec. Director, Water Quality Assoc., tells how to manage divergent “cultures” – a U.S. association and an overseas media company – to create a profitable international event. | | 10:00 AM | Networking Break | | 10:30 AM | Peer-to-Peer Executive Learning: Wayne Jacobs and Sam Lippman | | 11:00 AM | If You Don’t Ask, You Don’t Know! David Etzler, CEO of OutsourceWorld, reveals how market research rebranded his exhibition and shocked his staff. | | 11:50 AM | Networking Lunch | | 1:10 PM | Business Travel Update: Roger Dow, President, U.S. Travel Association, and Helen Marano, Director, U.S. Department of Commerce’s Office of Travel and Tourism Industries, will provide the current outlook on business travel to the U.S. by attendees and exhibitors. | | 2:00 PM | Exhibitions as Your Industry Mouth Piece: Kathleen Schmatz, President & CEO, Automotive Aftermarket Industry Association, reveals how she uses her exhibition to amplify efforts in government affairs and Wall Street recognition. | | 2:30 PM | Peer-to-Peer Executive Learning: Wayne Jacobs and Sam Lippman | | 2:50 PM | Networking Break | | 3:10 PM | Closing Keynote - Finding Blue Oceans in the Exhibition and Convention Industry: Strategist Roch Parayre, a consultant and Fellow at the Wharton School, will tell you how to innovate away from your competition. | | 4:10 PM | Key Findings and Summary: Wayne Jacobs and Sam Lippman | | 4:30 PM | Adjourn | | | Moderator: Sam Lippman, President and founder of Integrated Show Management & Marketing (ISM), provides executive level consulting for the exhibition and convention industry. Prior to starting ISM, he produced large international exhibitions and conventions (CES, GRAPH EXPO, PRINT and the National Computer Conference). Sam is an international speaker, author and adjunct lecturer at George Washington University on exhibition marketing and management. | | | | | | For a printable version of the ECEF program, click here. | | | | |