ECEF 2008 Event Archive
ECEF 2008 White Papers 2008 ECEF Pulse by Jacobs Jenner & Kent AttendTrend by Jacobs Jenner & Kent and the Frost Miller Group Association and Convention M&A Outlook by Berkery Noyes and Tradeshow Week Proprietary Events vs. Exhibitions in the B2B High Tech Industry by Exhibit Surveys Lessons from the Advertising Research Foundation's B2B Experiential Marketing Studies by Marketshare Partners Exhibitor Satisfaction is Too Important to Outsource by Sam Lippman White Papers from previous ECEF Speakers The Invisible Exhibitor by MAYA The Invisible Attendee by MAYA
ECEF Summary Click here to see a summary of ECEF 2008 Post-ECEF Articles Association Meeting's editor, Sue Pelletier, praises the ECEF Keynoter's (Greg Reid, CMO of YRC Worldwide) six point plan for how show producers can reach CMO's like himself. Click here to also read her positive reaction to Galen Poss' "brutally honest case study" about Surfaces.
Trade Show Executive's senior editor, Rene Diiulio, summarizes the message that ran through all the ECEF 2008's sessions as "Wake up and change!" Click here to read her comprehensive summary of the speakers, on-site polling results and moderators.
Ms. Diiulio also explains in the September 2008 edition of Trade Show Executive how Galen Poss' team at Hanley Wood rose to the challenge when eight of their ten largest exhibitors from the Surfaces Show pulled out within a 10 day period of the next show's space draw. Click here to read about this reversal of misfortune -- the good-news case study of the Surfaces Show.
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